DEXECLEAR

LAUNCH EVENT

what we did
To accompany the launch of Dexeclear, the new skincare range by Dexeryl, we designed a two-part experience: an immersive launch evening for influencers followed by a large-scale public activation at the GP Explorer.
 

In a venue entirely transformed in the brand’s colors, guests were invited to explore the eight key steps of a skincare routine through an interactive and playful journey.
Each step offered a unique activity, from blackhead hunting in a ball pit to a custom-built Minecraft map race. Equipped with their beauty passport, participants validated each stage before ending the evening with a premium cocktail dinner.

They left with a personalized skincare kit, a tangible extension of the experience.
INFOS
DEXERYL
09/2025
EVENT
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DEXECLEAR
GP EXPLORER

what we did
Dexeclear hit the road to the Le Mans circuit for the GP Explorer. On a high-traffic stand, visitors took part in a mini activity course inspired by Formula 1, featuring a claw machine, a Batak reflex challenge, and of course, the iconic Minecraft race set in the Dexeclear universe.

A fun, engaging, and generous experience, highlighted by the distribution of exclusive samples and branded tote bags. Over two days, the stand drew a constant crowd, strengthening brand awareness and affinity among a wide and enthusiastic audience.
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