Shueisha and its French publisher Ki-oon wanted to honor the successful My Hero Academia series by sharing a remarkable event with its fans. Over a weekend, a giant version of Volume 1 was displayed on the Trocadéro forecourt at the Café de l’Homme. Fans flocked to the site to enjoy a manga retrospective, snap an iconic photo with the Eiffel Tower in the background, and leave with exclusive goodies.